Issue #10
Creativity takes courage✍️🎨
B2B marketing is, as a whole, taking steps towards further creativity.
Marketing Week’s new Language of Effectiveness research shows that 57.9% of B2B marketers surveyed say their focus on creative quality has increased over the past 12 months. This exceeds the proportion of B2C marketers who said the same (56.2%).
Unfortunately, I haven’t had time to delve into the research, but it does seem very interesting. (I also don’t know that much about B2B marketing).
Just Google it?🤷🔍
How often do you actually click through when you search something on Google?
A new study has shown that, in the EU, only 40.3% of google searches result in further clicks. 37.4% result in nothing, and 22.3% result in another search. But why is this?
Personally, most of the things I end up googling are either answered by the answer box that appears at the top of the page – no need to click any further, my question has been answered or are not specific enough to turn up the results I want first time round – another google is needed.
The study also found that just under a third of the click throughs from googles in the US took users to another Google-owned platform (YouTube, Google Maps etc).
This isn’t too concerning for brands just yet, their SEO will still get them at the top of the results page as most of their information will not be available on Google-owned platforms (unless they have a particularly prominent YouTube page).
Come to the dark side, we have cookies🍪💻
Confession: I absolutely click Accept All or whatever the equivalent is. I truly cannot be bothered going through and toggling every single thing I do and do not want…I’m not even sure what it’s actually supposed to do.
Google have said that they’re abandoning their plan to eliminate third-party cookies on Chrome. However, what they ARE planning to do is roll out a one-time prompt that lets you set your cookie preferences across the entirety of Chrome.
I will, of course, continue to take the path of least resistance and click whatever takes the shortest amount of time.
Not as uncommon as you think🐦🖼️
London Museum have rebranded. Their new brand is ‘the pigeon and the splat’. Which honestly sounds like a rip off Dr Suess book or like a really terrible fairytale.
I’m sure there’ll be a giant pigeon outside the museum at some point soon, just to really drive the point home.
Nils Leonard, the co-founder of Uncommon has expanded on the inspiration behind this rebrand:
“We wanted more than a new identity for this amazing museum, we wanted to find a new icon for London itself. Something honest, something remarkable. After extensive research the answer had been strutting around in front of us the whole time. You can find it in the grit and the glitter, proud in every borough, and now immortalised in this identity.
We wanted the pigeon to also become a reflection of the diversity and constantly changing beauty of the city. So we designed it as a blank canvas that could mirror the influences, identities, ideas or events shaping London.
We then created a new body language for the museum, a scrawled typographic approach and a bold new icon.”
Of course, having the pigeon as a ‘blank canvas’ means it’s white in the logo. And I feel it kind of defeats the whole point a little if the pigeon looks like a dove.
Let’s get this bread💰💳
The Money and Pensions Service (MaPS) has done a survey looking at how kids interact with money and their financial autonomy with the rise of ‘digital money’.
More young people than ever are using a debit card, buying things online or using in-game currency to make purchases within an online game.
Young people are also much more likely to receive their pocket money digitally now. Just over two thirds (68%) of 7 y/o get cash as pocket money, compared to 46% of 11 y/o and 28% of 17 y/o.
This is perhaps due to the rise of services like GoHenry, a banking service specifically designed for children. It makes it incredibly easy for parents to deposit money into their kids account and keep an eye on exactly what they’re spending. It also helps teach kids financial independence.
And that’s that on that🫡
xoxo curiosity curator